Top 5 Beauty Retail Apps in the US: Q1 2022 Performance Review

In Q1 2022, the top 5 beauty retail applications in the United States exhibited diverse performance trends across weekly downloads, active users, and revenue. Here’s a detailed look at each app's quarterly performance.

Ulta Beauty: Makeup & Skincare saw a gradual decline in weekly downloads, starting at around 93.7K in late December 2021 and dropping to approximately 50.9K by the end of March 2022. Active users fluctuated slightly but remained relatively stable, starting at 731K and ending at 643K.

My Bath & Body Works | My B&BW experienced a significant drop in weekly downloads from 85.8K to around 42.9K over the quarter. Active users also saw a decline, from 508K to 425K, indicating a consistent downward trend in user engagement.

Sephora US: Makeup & Skincare had a mixed performance with weekly downloads starting at 55.4K, dipping mid-quarter, and then rebounding to 48.9K. Active users showed a positive trend, increasing from 523K to 516K by the end of March.

IPSY: Personalized Beauty maintained relatively stable weekly downloads, fluctuating between 9.6K and 15.3K during the quarter. Active users showed a slight downward trend, starting at 259K and ending at 225K.

Lastly, Think Dirty – Shop Clean saw a notable peak in weekly downloads at the beginning of January with 22.9K, followed by a decline to around 7.5K by the end of March. Active users started at 126K and decreased to 117K over the quarter. Weekly revenue for this app remained modest, peaking at $240 in mid-January and ending at $233 by late March.

These insights, provided by Sensor Tower, highlight the varying engagement levels and growth trajectories of the leading beauty retail apps in the US market for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.